Tag Archives: Public Opinion

The Power of Public Opinion

survey2 7 200x200 - The Power of Public Opinion

One of the major influences on corporate behavior in this day and age has been the opinion of the public – a pehnomenon known as “people power”. This “people power” can be seen far back throughout time, and right up to the present day. When, some time ago, the Coca-Cola company decided to change the recipe for their flagship beverage, the reaction from the general public was that the move was tantamount to sacrilege. The company quickly changed back to their “classic” product and sales went through […]

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